Rei Kawakubo is known for remaking forms of clothes with concepts originating from education in fine arts and literature rather than formal fashion design training. She specialises in austere and deconstructed garments and sticks to using single colors. In 1981, she began to present her revolutionary concepts of ‘femininity’ in Paris where she created sensations with her androgynous and innovative works. She challenged the established notions of beauty with the avant-garde fashion concept that was initially thought of as ‘ugly’ in contrast to the classical system. Rei’s works are a constant process of renewal of thinking, although the issue is arguable.